SEO, or Search Engine Optimization, is the practice of optimizing websites and online content to improve their visibility and rankings on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive and relevant to search engines like Google. SEO is an ongoing process, and results may take time to become noticeable. Effective SEO strategies involve continuous monitoring, adaptation, and optimization to maintain and improve search engine rankings and drive organic traffic to a website.
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