Search Engine Optimization (SEO) is the practice of enhancing websites and online content to improve their visibility and rankings on search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more appealing and relevant to search engines like Google.
SEO is an ongoing process, and noticeable results can take time to achieve. Effective SEO strategies require continuous monitoring, adaptation, and optimization in order to maintain and improve search engine rankings and drive organic traffic to a website.